Free-Market Fast-Food Fight: Big King vs. Big Mac

17 Jul

I recently wrote about the new Burger King in the St. Lawrence Market neighbourhood, and how it’s the devil incarnate, the worst thing to happen to the area, miserably soulless, yada yada yada.  I also mentioned that the McDonald’s that it faces is arguably the worst one in the world, and that the best thing that Burger King could do is to put it out of business.  Being a big fan of unbridled capitalistic competition, I thought I’d compare their offerings to determine who will likely be the winner of this fast-food fight.

I chose the Big King and the Big Mac, since they both represent their respective establishments and are remarkably similar (lawsuit, anyone?).  I knew the Big Mac would be mediocre at best, so I was hoping that the Big King would blow it out of the water.  To be clear, this was not a test of flavour and quality in absolute terms, but rather a relativist exercise in figuring out the lesser of two evils.

Packaged burgers. I prefer boxes.

Packaged burgers. I prefer boxes.

Unfortunately, it turned out to be like a race between a blind guy and a half-blind guy.  The Big King was the half-blind guy.  Despite the fact that the Big King was marginally better because of its pseudo-grilled flavour, proportional serving of sauce (the Big Mac was swimming in it) and real toppings instead of onions that looked like bits of paper towel, I was disappointed that Burger King, the new kid on the block, couldn’t get it together enough to put out a truly quality product (again, in RELATIVE terms).

The Big King. Meh.

The Big King. Meh.

The Big Mac. Bleh.

The Big Mac. Bleh.

 

 

 

 

 

 

 

 

 

 

If an independent burger joint had taken over the corner opposite a McDonald’s, you can be damn sure that it would have tried its hardest to win people over. This Burger King is just phoning it in, and the neighbourhood is left with a choice between useless and hopeless.

Many brown thumbs down for both.

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One Response to “Free-Market Fast-Food Fight: Big King vs. Big Mac”

  1. Sarcastic Bystander July 17, 2014 at 5:02 pm #

    This post was delightful. Please make M do more challenges of this nature.

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